‘This years event sees us reveal innovative 2016 Fanatic board riding product with a strong focus to capture new market share. We are expecting the industry to take away and remember our new product as movers and shakers as a clear and decisive commitment to the SUP fitness sector. Seeing the release of SUP weapons that will be of appeal to the every day social and fitness conscious user. This can only help but grow our sports appeal and the sport of SUP and athletes within’ Says Nik Baker, founder of K66 UK Fanatic distribution.

Fanatics answer to produce technology and product that meets the ever increasing and demanding voice of SUP is with the release of the Fanatic Fit range and Fly Air platform.

‘It is important that manufacturers take on the responsibility to support and nurture the growth of the sports they represent. Fanatic are full force taking on that responsibility with a nurture ethic and with great zeal, listening to the fitness and end user markets demands focus that the industry is moving to. Our distributor enquiry to these products has already been overwhelming.’ comments Nik Baker.

The new Fly Air Fit joins the ranks as the ultimate partner for the SUP-Fitness and SUP-Yoga scene. Together with the Fit Air Platform it´s perfect for group SUP yoga or pilates sessions. Eight boards can be attached to the Air platform for workout training in addition to the partnering fly air fit which gives a wide outline for beginner paddling, all round cruising and fitness compatibility. Stringer technology allows it to be stiff, easy to handle and user friendly, with several handles and clips placed around the board for workouts, fitness and ease of paddle attachment. Fanatic are branding this as a complete fitness solution.

The strikingly visual and unusual fitness platform has eight docking stations to attach yoga boards with a circular footpad for central instruction, the concept is complete. A combined fitness board with a combined station, it is innovative, it is fresh and it encourages community, connection and water time that is restful and appealing, something K66 UK are huge ambassadors in the sector for.

K66 will be anchoring up and delivering a medley of new innovative product with this just the tip of the iceberg’ reveals Nik Baker.

2015 at NWF for K66 looks much like one that will grace them with a plausible centre stage when it comes to the fitness sector, we have yet to enquire of the Stubby and North sails 2016 fresh and buoyant product reveal. We cant wait to hear more from the K66 team over the next few weeks reveal up to the event date.

More info and promo video can be found here:

Editorial: Georgina Land – K66 UK